Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 Most Influential PPC Experts
NEW 🔥 When you create a lead ad in Meta Ads Manager, you can now enable the 'Chat with leads' feature to follow up with leads. 💡 Here's how it works: When someone fills out your form and opts in to chat, a Messenger conversation will be initiated immediately after the form submit. Users will also see a 'View in Messenger' on the thank you page to go to the conversation thread in Messenger. This feature may help to nurture your leads and follow up with them immediately after they've filled out your lead form. ⚙️ Here's how to enable this feature: Create a new 'Leads' campaign and select 'Instant forms' as the conversion location at the ad set level. Scroll down to the 'destination' section at the ad level and select an instant form or create a new instant form. Now under 'Follow up with leads', check the box to enable the 'Chat with leads from instant form' feature. #MetaAds update spotted by Bram Van der Hallen 💙 Follow for more Meta Ads content.
Bram Van der Hallen Do you see this more beneficial to B2B or B2C advertisers? My thinking is that in B2C, a brand invading Messenger texts is slightly too intrusive – and on the brand side, the lead volumes are too high to manage on scale.
Bram Van der Hallen I noticed that meta is rolling out a new feature of phone number verification before submitting the lead form. I tried it on ad account and now pickup rate is much better.
Himaja Devarapalli Gautam Date
Meta making lead nurturing easier! Smart move for higher engagement.
No sure but i had seen this feature like about 3 weeke ago, maybe meta tests in selected few accounts first before rolling out
Myrna Hengeveld Marloes Klaasse Job van den Wildenberg
Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 Most Influential PPC Experts
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