The news: Facebook launched a content monetization program that pays creators for views on their Stories videos. Payouts are based on content performance and let creators get paid without reaching a specific threshold for views, per TechCrunch.

The program isn’t limiting content to original material—it can also come from pictures a creator has already posted or snippets from a Reels video.

Meta has invited about 1 million creators to the program so far, but it didn’t clarify how much participants will be paid.

A push for more users: In January, Meta offered a “breakthrough” bonus that gives new creators up to $5,000 to get started.

These efforts are part of Meta’s ongoing endeavor to bring influencers and younger users back to Facebook, which has fallen out of favor with younger generations. Only 32% of teens use Facebook, per Pew Research, compared with 61% who use Instagram and 63% who use TikTok.

From the ground up: Not requiring a targeted number of views makes the monetization program available to influencers who don’t currently have a big audience on Facebook. It could also attract content creators who have a large following on TikTok and want to hedge their bets.

Our take: While a TikTok ban is becoming unlikely, that doesn’t remove the pressure for Meta to boost Facebook ad revenues and ensure that the platform has enough content being posted to keep users engaged.

Investing now in monetization programs and financial bonuses for creators could help grow a teen audience who might be looking for influencers with common ground.